Case Study: Zaptiv SEO Strategy Increases REDA Pay's Keyword Rankings by 20%

The Client

REDA Pay powered by REDA One is an innovative financial automation native within the Salesforce ecosystem. This has been developed to lighten such complex financial workflows through services including automated bank reconciliation, real-time transactions, and seamless accounting integrations. 

It mainly targets companies willing to improve efficiency and safety in financial operations. Due to its innovative resultant offerings and strong market potential, one challenge to be faced by REDA Pay was gaining online visibility to reach a wider audience and expand the customer base.

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The Objective

The goal of REDA Pay was to improve its online visibility by enhancing keyword rankings for targeted search terms relevant to core services. 

This means an improvement in ranking with at least a 20% increase in the six-month period, which also translates to increased organic traffic, an improved engagement rate, and higher leads and conversions.

 For this, REDA Pay needed an all-rounded SEO strategy to focus on its niche audience while beating the competitive landscape of financial automation and Salesforce-related keywords.

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The Challenge

The main issue that REDA Pay faced was poor visibility on the search engine results pages for significant keywords. The fintech space was highly over-littered, and breaking through the noise required more than just a basic SEO practice. 

In addition, the services provided by REDA Pay are so complex that attempting to make their value proposition in standard content became an uphill task. 

Besides, there was the aspect of making sure such SEO improvements would be sustained and adapted to any further changes in search engine algorithms, apart from changing user search behaviour. 

Zaptiv had to conduct a technical audit from scratch and in the process, numerous issues with the website were found. A comprehensive on-page SEO was carried out and all the problems were rectified.  

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The Solution

Zaptiv was, therefore, contracted to design and implement a customized SEO strategy that would meet those challenges. 

It started with an in-depth audit of the current website of REDA Pay while its shortcomings in keyword usage, relevance of content, and technical SEO were highlighted.

• Keyword Strategy: Zaptiv focused on a mix of high-volume and niche-specific keywords most relevant to the REDA Pay offering. This ranged from financial automation to Salesforce integrations, right down to bank reconciliation processes.
• Content Creation: Well aware that the services offered by REDA Pay were complex, Zaptiv developed a content strategy that saw the publication of lengthy blog posts, case studies, and technical guides. In this course, attention was paid to making these materials both readable and friendly to search engine algorithms.
• Technical SEO: Zaptiv made the following optimizations on the website of REDA Pay by improving page load time, improving responsiveness dramatically on mobile, and ascertaining proper indexing by an updated sitemap. These also set up schema markup for content inheritance categorization.
• Link Building: A strategic link-building campaign that successfully targeted high-authority websites within the fintech and SaaS industries was launched. This approach helped increase REDA Pay's domain authority and improved trust signals to search engines. Guest blogging was leveraged by building authority with backlines. 

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The Result

• There was, on average, a 20.19% improvement in keyword ranking, while several moved to the first page of the search results, thereby further improving their visibility and click-through rates.
•  REDA Pay witnessed a 35% increase in organic traffic, coupled with a reduction in the bounce rate. 
• A significant 24% increase in organic rankings was witnessed in the Top 3 Positions. 
• 20% Improvement in Organic Rankings in the Top 10 Positions. 

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